Jon Pareles of The New York Times praised Polow da Don's production of the song, writing " 'Fading' strategizes with long and short elements-sustained choruses and staccato verses, edgeless keyboard chords, and notes that are suddenly truncated-to capture the ambivalence of a failing romance." Melissa Maerz of Rolling Stone commented that the singer manages to remain "serene" on the song, even with the sampling of Enya's "One by One", and added that "maybe the good girl gone bad is getting better?", in reference to Rihanna's third studio album title, Good Girl Gone Bad (2007). Mesfin Fekadu of The Boston Globe called the track "exceptional" and compared the lyrical content to that of one of Rihanna's previous singles "Take A Bow", writing that Rihanna is skilled at putting out songs about being the woman in a relationship who leaves the man, as she does in "Fading".
Emily Mackay of NME wrote about the song as part of an overall review of the album, writing "A weird baroque pop opening, violin stabs and treated vocals, builds slowly into a rolling and shuddering beat and soft, sad-toned piano. Upon Loud 's release, multiple music critics wrote about "Fading" as part of their review, many of whom praised the production of the song.
As noted by Emily Mackay of NME, the song is reminiscent of one of the singer's previous songs about a relationship gone awry, " Take a Bow", in lyrical content and musicality. The lyrics of the song feature Rihanna adopting a vocal diction which urges her boyfriend to leave and walk away from the relationship, "Go on, be gone/ Bye bye so long/ Can't you see we're fading away". Musically, the song features a piano and violin led instrumental whilst lyrically, "Fading" is about the female protagonist leaving her boyfriend because she feels that they have become distant and their relationship has faded. The song was recorded by Sandy Vee at The Bunker Studio's in Paris, France in 2010. "Fading" was written by Darnell Dalton, Jamal Jones, Lamar Taylor, Quinton Amey and William Hodge, with production by Kuk Harrell, Willy Will, Veronika Bozeman and Jones under his production moniker Polow da Don and samples Enya's "One by One" from her album A Day Without Rain (2000). This version was included in the following reissues of the album. In August 2011, a new version of "Fading" was leaked online, without the Enya sample. On March 12, 2011, it was confirmed that fans had selected "California King Bed" as the next single to be released from the album in the United States. The most popular choice would have its video filmed at the end of March 2011. Via Twitter, fans were asked to choose from " Cheers (Drink to That)", " Man Down", " California King Bed" or "Fading". At the beginning of March 2011, Rihanna asked fans to help her select her next single, following the release of " S&M". Recording sessions for Loud began in February 2010, and continued for six months, overlapping with Rihanna's Last Girl on Earth Tour and during production of her debut feature film, Battleship.
The song has also been performed on select dates of the Loud Tour (2011). Some critics also compared it to one of Rihanna's previous singles, " Take a Bow". The song received generally positive reviews from music critics, who praised da Don's production, but one critic criticized Rihanna for copying herself and failing to create something different.
RIHANNA FADING DOWNLOAD
After Loud had strong digital download sales in the United Kingdom, "Fading" charted at number 187 on that country's singles chart in November 2010. Musically, the song samples Irish instrumentalist and singer-songwriter Enya 's "One by One", whilst lyrically, the song is about leaving a man in a relationship. The song was written by Darnell Dalton, Jamal Jones, Lamar Taylor, Quinton Amey and William Hodge, with production by Kuk Harrell, Willy Will, Veronika Bozeman and Jones under his production moniker Polow da Don. " Fading" is a song by Barbadian recording artist Rihanna from her fifth studio album, Loud (2010).
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